By moving every property and every bi-annual tax assessment into one connected system, the NoMa Business Improvement District turned its primary source of revenue into something the place managers and place leaders on the team can see, act on, and defend before it goes missing.
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NoMa BID partnered with District360 as its long-term technology partner, moving property, assessment, and membership operations out of fragmented systems and into one connected platform built around how the BID actually funds its work.
A unified system for properties and stakeholders, automated bi-annual tax assessment tracking, a way to spot properties behind on payments before the next cycle, and a two-way integration between the platform and the public NoMa website.
The team catches assessment gaps before they become losses, makes economic development decisions on data they trust, and shares live property insights with investors through the NoMa website without lifting a finger.
The NoMa Business Improvement District is the organization behind one of Washington, DC's most dramatic neighborhood transformations. What was once rail yards and parking lots is now a dense, mixed-use district of offices, residences, restaurants, and public space. The neighborhood is anchored by Union Market, the Metropolitan Branch Trail, and the NoMa-Gallaudet Metro station, and keeping that transformation going takes a BID that can see its own numbers clearly.
For years, much of the work that funded NoMa BID's mission lived in a mix of spreadsheets and a narrowly scoped Salesforce CRM that had never been built out past business and contact tracking. Property records were clean enough, but the platform could not do the thing place managers on the team needed most from it. It could not tell them which properties had paid their bi-annual tax assessments, which had not, and how the revenue picture actually looked across the district.
What the team could not do was spot properties behind on their payments, compare revenue trends from one assessment cycle to the next, or share live property insights with the visitors and investors reading the NoMa website. The website itself had to be updated by hand every time a property's status changed, because it was not connected to the back-end platform at all.
NoMa BID needed its platform to do something a traditional CRM was never built to do, which is run the public finance side of a downtown district. Track every property, every tax assessment, every revenue cycle, and every missed payment with the same discipline a sales system brings to businesses and contacts.
District360 rebuilt the platform around how the organization actually funds its work. Every property in the district became its own record in the system, tagged with its SSL, the unique parcel code Washington DC uses to identify each piece of land. Every tax assessment then became a record of its own, linked directly to the property it belongs to, with its own status, its own amount, and its own cycle.
The BID's primary source of revenue is the bi-annual tax assessment cycle. In the old workflow, that meant manually reconciling spreadsheets twice a year against what had actually been paid. In the new workflow, each cycle flows through a custom Assessment object tied to every property record by SSL. Payments, exemptions, and delinquencies are captured as they come in, and place managers can pull a clean view of the revenue picture at any point in the cycle.
With customized report views tied directly to assessment status, the team can identify which properties have fallen behind on payment, reach out to property owners in time to resolve the issue, and stop the slow leak of missed revenue that used to disappear into the gap between systems. That capability alone helped NoMa BID save $33,138 in assessment revenue that would have otherwise gone missing.
The final piece was the NoMa website itself. It had historically been updated by hand whenever property-level information needed to change, because the site and the back-end platform were two separate worlds. District360 built a two-way integration between the two, so the dynamic property insights visitors and investors see on the NoMa website, things like available apartments, occupancy levels, and active businesses, pull live from the same records the team is working on inside the platform. No more manual updates. One source of truth for the team and the public alike.
Today, District360 continues to build new reporting views for NoMa BID's board presentations, new integrations as the team's work grows, and new ways to pull economic development insights out of the BID's own numbers. The platform has kept evolving with the place leaders who run the district, and the system NoMa BID uses now is meaningfully richer than the one that launched.
If your team is still catching assessment gaps by hand, we would like to show you what a connected system could look like for you.
Start a conversationA bi-annual assessment cycle at NoMa BID now runs end to end through District360. Assessment data flows in, gets tied to the right parcels by SSL, and gets flagged the moment something looks off. No more hand-reconciling spreadsheets against payment records, no more digging through old emails to find out which property owner was contacted last, no more CFO hunting for numbers at the end of the quarter. The revenue picture is visible the moment the data is in.
Cleaner data. Fewer surprises. Actionable economic development takeaways instead of vague ones. Place managers can compare one assessment cycle to the next, spot which properties are thriving and which are slipping, and feed that insight back into the BID's broader work on vitality, vacancy, and neighborhood growth. Leadership can share live property data with investors and visitors through the public website, knowing it is pulled from the same source of truth the team works on. The economic development story NoMa BID tells today is built on structured data the team can stand behind.
More than the technology, what has stuck is the way the partnership works. When the team has new reporting needs, the platform gets reshaped to match. When a new integration would make the work easier, it gets built. The system NoMa BID uses today is not the system it started with, and that is exactly how it was supposed to work.
Not at all. As a technology partner rather than a one-size-fits-all product, District360 works with whatever place managers already have in place. Existing records stay where they are, and the new assessment, property, vacancy, or integration layers get built on top of what the org is already using. NoMa BID is one example. They came in with a Salesforce instance set up only for business and contact tracking, and the new capabilities slotted in around those records without forcing a fresh start.
You do not. The District360 team handles the setup, custom object design, data import, report building, and integrations. Place leaders do not need a full-time Salesforce admin to get the new capabilities running, and they do not need one to keep using them. The work that needs deep platform expertise sits on the District360 side. The work that needs a BID's judgment stays with the BID. NoMa BID, for example, runs its entire assessment operation on District360 without a dedicated admin on staff.
District360 is not a generic platform place managers have to bend around. It is shaped to how BIDs and districts already work, with properties, parcels, assessments, cycles, vacancies, and stakeholders as first-class concepts. Place leaders, ambassadors, analysts, and directors are not asked to learn a new way of thinking about their operation. They get a system that already thinks about their work the way they do. At NoMa BID, that is exactly why adoption followed quickly once the platform went live.
It continues. District360 is built to work as a long-term technology partner, not a one-time deployment. As place managers identify new reporting needs, new integrations, and new ways to pull insight out of their own data, the platform keeps being extended around them. NoMa BID is a good illustration. Most of what their system can do today was added after the initial launch, in response to what the team actually asked for as their operation matured.