How Union Square Alliance brought its cleaning, security, and safety ambassadors onto one platform, and turned a monthly board reporting scramble into a single click.
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Since 2019, Union Square Alliance has partnered with District360 to bring its three ambassador teams onto one platform, replacing scattered vendor tools with a single system shaped around how the Alliance actually operates.
A unified mobile app, District360 Streets, for cleaning, security, and safety ambassadors, with parcel-level service request tracking, live route visibility for supervisors, and automated board reporting that combines data from every team into a single report.
Service incidents are now tracked directly at the parcel level, the member services team handles requests faster than ever, and leadership has full visibility into ambassador activity across all three teams in real time.
Union Square Alliance is the business improvement district behind the heart of downtown San Francisco. The district runs on the work of three separate ambassador teams, a cleaning team managed by Block by Block, a security team run by Legion, and a safety team, each responsible for a different slice of what it takes to keep the district welcoming and accountable to its members.
For years, those three teams worked out of three different systems. Block by Block’s cleaning ambassadors had been on District360 since the Alliance’s first partnership in 2019. The Legion security team was running on its own phone-based reporting tools, logging cases on the ambassadors’ own devices. The thirteen-person safety team was logging its work inside SMART, a legacy platform the team had been required to use. Every team was working hard. None of them were working in the same place.
That made the end of every month the hardest part. The Alliance’s CFO, interim Director of Services, and operations lead were pulling monthly numbers out of three separate systems, stitching them into one board report, and hoping the numbers held up under questioning. The Legion security supervisor alone was spending a full hour per month manually sorting dashboard data just to get his team’s numbers clean. When a property owner called to ask what the Alliance had done on their block that week, the answer depended on which vendor had worked there and which system the evidence lived in.
Union Square Alliance did not build its District360 setup in a single project. Over six years, District360 grew with the Alliance as a technology partner, adding a new team, a new workflow, or a new capability whenever the place managers were ready for it. The system the Alliance’s place leaders run on today is the result of a partnership that kept growing with the team.
The cleaning team was the first group to move onto District360, back in 2019, when the Alliance first brought its property data, member records, and service request workflows into a single system. For years, that team’s supervisors had the easy workflow. Click a button, pull the monthly numbers, export the report. The Legion security team did not have that. Their supervisors were tracking cases on their own phones, and the Alliance was getting the numbers through a separate process that never quite lined up with the cleaning side.
In early 2026, District360 brought Legion onto the platform alongside the cleaning team. The Legion workflow was customized for the way a security coordinator actually works, with enhancements for manager-level case views and escalations built during a user acceptance testing phase with Legion’s own supervisors. By April 2026, the final piece, the Alliance’s thirteen-person safety team migrating off SMART onto District360 Streets, brought every ambassador in the district onto one platform for the first time.
Ambassador Route Tracking, built into Streets, lets place leaders follow where each ambassador is working in real time and review historical routes across the district. Every service request an ambassador logs in the field is tied directly to a property parcel. An ambassador standing on a block sees the parcels within a ten-meter radius, picks the one the case belongs to, and the service request inherits that parcel’s owner, tenant, and history automatically. Supervisors like the Alliance’s CFO and Director of Services can pull up historic views of where a specific ambassador was on a specific day, what cases were logged, and how each one was resolved.
That is what 100% ambassador activity tracked in real time actually looks like. It is not a metric on a dashboard. It is the difference between guessing what your teams did last week and being able to pull up the answer while a property owner is still on the phone.
The Legion security supervisor used to spend about an hour every month manually sorting dashboard data, filtering by case subtype, adjusting date ranges, and stitching the results into a report for the Alliance’s board of directors. District360 built him a one-click report that pulls the same service request counts by subtype, month after month, with no sorting required. The hour of work became a button press. The numbers became reliable. The Alliance’s internal operations lead no longer had to reconcile mismatched reports.
On top of that, District360 is now configuring a unified board reporting template for the Alliance, where raw numbers from the cleaning, security, and safety teams feed into one record, one click generates a formatted PDF with charts and narrative, and what used to be a multi-day stitching job becomes something the team produces in minutes, the kind of automation place leaders actually present to a board of directors.
“We have been working with District360 since 2019 and they have been a great team to partner with. We have worked closely with the team with app development for staff and our ambassadors. They have been very receptive and accommodating to the many changes we’ve made along the way. District360 is a valuable tool for data collection for our business improvement district and we continue to work with them to identify opportunities to maximize our efficiencies and processes.”
Karen GagarinServices Manager, Union Square AllianceIf your place managers are stitching monthly numbers out of three different vendor systems, we would like to show you what a connected operation could look like for your team.
Start a conversationA month at Union Square Alliance now runs through one system. Cleaning ambassadors log cases in the field, and those cases land in the same records the CFO and Director of Services use to answer property owner questions. Security incidents flow directly from Legion’s coordinators into the board reporting queue without an hour of manual sorting. Safety ambassadors log their work alongside everyone else instead of in a separate grant-specific tool. The Alliance’s place leaders can pull any number the board asks for without chasing it across three vendors.
Service incidents linked directly to member parcels, a member services team that responds faster than ever, and full visibility into the work all three ambassador teams do across the district every day. When a property owner calls to ask about a specific block, the answer is in the system. When the board asks for a quarterly recap, the report is a click away. When a new ambassador joins any of the three teams, they work inside the same platform as the rest of the district, and their work is visible to everyone who needs it on day one.
More than the technology, what has stuck is the way the partnership works. What started in 2019 as a cleaning team on one system has grown, over six years, into a platform that spans every field team in the district and feeds directly into the way the Alliance reports to its board, its members, and the city. The system Union Square Alliance uses today is not the system it started with, and the team that uses it today shaped every step of that journey.
No. District360 is built for place managers who already have a mix of in-house staff and outside vendors, and the platform adapts to how each team already works rather than forcing every group onto an identical workflow. New teams are brought onto the system in stages, with vendor-specific views, role-based permissions, and user acceptance testing for coordinators and supervisors before launch. Union Square Alliance is one example. Three separate ambassador teams (cleaning by Block by Block, security by Legion, and an in-house safety team) all moved onto one platform across multiple phases without disturbing their vendor relationships.
Every service request, field log, and case outcome recorded in District360 is already structured data. The board reporting engine rolls those numbers up into a single record, and place leaders add narrative context and supporting photos directly in the platform. One click generates a branded, formatted PDF with charts, statistics, and narrative, ready to carry into a board meeting. For Union Square Alliance, what used to be a multi-day stitching job across three vendor reports is now something the operations lead produces in minutes.
Minimal and structured. District360 Streets, the mobile app that ambassadors use in the field, is designed to be a step up, not a learning curve, with icon-based inputs, short forms, and workflows shaped to the way field teams actually work. Every rollout includes a user acceptance testing phase with real supervisors, so the final app matches the way a team already operates. Union Square Alliance has used this pattern three times over the years, most recently with thirteen safety team ambassadors transitioning off SMART onto Streets.
It continues. District360 is built as a long-term technology partner, not a one-time installation. Most of what place managers use on the platform today was built in Phase 2, Phase 3, and beyond, in response to what the team actually needed next, whether that was a new team to bring on, a new reporting template, or a new data migration. Union Square Alliance is in year seven of that partnership, with upcoming work around deeper ambassador tracking and expanded historical visibility already on the roadmap.
Yes. Ambassador Route Tracking, built into District360 Streets, shows place leaders where each ambassador is working in real time and the routes each ambassador has covered on past shifts. Every service request an ambassador logs is tied to a specific property parcel, with the location, case type, and resolution captured at the point of work. For Union Square Alliance, this means the CFO or Director of Services can answer a property owner’s question about activity on their block while the owner is still on the phone, rather than chasing down the information afterward.
Yes. Board reporting templates are fully configurable. District360 shapes the layout, charts, and sections around what your board actually expects to see, not a generic template, and that format is finalized with your place leaders during setup so it matches the way your meetings run. For Union Square Alliance, that means a single formatted PDF that combines cleaning, security, and safety data with narrative context and supporting photos, branded to the district.
