Still figuring out what fits your district?
Tell us how your district runs today, and we will help you think it through. No pressure to switch if District360 isn’t the right answer.
Talk To An ExpertRunning a downtown district takes more than visualizing where things are. It takes knowing what is happening, why it is happening, and what to do about it next.
Ginkgo is a strong product when the job is mapping, parcel visibility, and on-the-ground check-ins. District360 covers all of this too. Mapping, parcels, and check-ins are all part of it, and the platform connects that visibility to the rest of the operating system: service request management, stakeholder context, board reporting, and the workflows that keep teams aligned across cleaning, security, and safety operations.
| Category | District360 | Ginkgo |
|---|---|---|
|
Property Management
|
Houses all property details, including assessments, vacancies, ownership and management contacts, tenant businesses, and square footage. | Tracks basic insights like vacancies, assessments, and business units. |
|
Service Request Management
|
Captured through District360 Streets, the field-side mobile app, with full assignment, escalation, and resolution flows tied back to property records. | Has a mobile app plus QR-based request flows to assign and resolve. |
|
Stakeholder Management
|
Provides a complete engagement timeline: board and committee management, tenant and vendor contacts, membership lifecycle management, and integration with marketing platforms. | Tracks memberships, boards, and contacts. |
|
Mapping
|
Includes geofencing, heatmaps and clusters, ambassador routing, and links to the website and business directories. | Has strong mapping, geofencing, and visualizations. |
|
QR Capabilities
|
Unlimited QR code generation for events, assets, check-ins, and business visibility. | Unlimited QR codes for service, engagement, and asset data. |
|
Reporting
|
Salesforce-native dashboards across modules: properties, stakeholders, economic activity, and service requests. | Structured data export and CSV-level reports. |
|
Additional Features + Integration
|
Feature-rich platform that brings the entire organization into one operational system, with integrations across website, marketing platforms, and payment gateways. | Limited features and integration capabilities. |
|
Automation
|
Fully customizable Salesforce flows for tasks, reminders, approvals, and escalations. | Supports service workflows and data flows. |
|
Support Model
|
U.S.-based managed services team, with onboarding, customer success, and reporting help included. | No formal managed services or admin support included. |
Ginkgo isn’t just a mapping tool. It is a structured data platform with excellent spatial visualization. With Ginkgo, you can:
Its biggest strength is translating data into live, interactive visualizations.
District360 tracks the same core data: properties, requests, contacts. It also focuses on operational and cross-departmental use cases:
It also comes with a real team behind it. They help you clean your data, build your reports, and actually run the platform day to day, instead of just handing you a login.
Tracks units, assessments, vacancy, and business data in a structured way. Strong for viewing properties geographically and organizing details in list form.
Adds operational context: ownership and management contacts, location on map, tenant businesses, square footage and available space, and historical engagement, all filterable and taggable. Easier to analyze trends, not just store data.
QR-based flow with form submission, internal assignment, and status update. Map-based tracking makes spatial reporting intuitive.
On-the-go submission with a connected mobile app. Deeper delegation and resolution: requests can be identified, delegated, addressed, tracked by time-to-close, and filtered across status, zone, and type.
Tracks board members, program participation, and memberships with tagging and contact lists.
Full stakeholder lifecycle: committee terms, voting eligibility, engagement frequency, tenant turnover, and engagement activities, all tied to roles and historic activity.
Data exports are structured for Excel workflows. Light summary views are built in.
Dashboards and filtered reports for properties, stakeholders, assessments, marketing, and board metrics, in real time and export-ready.
What you see is what you get. Limited features and integration capabilities.
Modules across the organization: Major Initiatives, Events, Membership and donation lifecycle, website integration, marketing platform integration, and board reporting. If you want to develop new functionality, the team partners with you to build it.
Strongest in this area. Map overlays, GIS zones, embeddable public maps, and real-time visualizations.
Operationally driven visuals: ambassador path tracking, issue heat maps, and dynamic business directories with filters.
This is where most platforms stop talking, because they cannot offer much beyond login credentials and a help doc.
Ginkgo gives you a structured system, but it is on your team to handle the rest: data imports, building reports, managing users, and cleaning records all fall on internal bandwidth.
District360 includes access to a U.S.-based Managed Services Division, a team that acts like an extension of your organization’s staff. They help with:
Because they work your hours, you are not waiting overnight or navigating offshore support to get basic admin help.
If your organization does not have a Salesforce admin or technical ops lead, this team becomes that, with no hiring required.
| Platform Capability | District360 | Ginkgo |
|---|---|---|
|
Custom modeling
|
Fully flexible. Add fields, objects (tabs), and automation as the district grows. | Modular, but structured. |
|
API integrations
|
Mailchimp, Eventbrite, QuickBooks, Block by Block, GIS, and more. | Website embeds and GIS-focused APIs. |
|
Scalability
|
Grows with the organization, from data to workflows to reporting. | Scales within the platform. |
Ginkgo is powerful for districts focused on mapping, QR-based engagement, and spatial visibility. It is polished, visual, and well suited for externally facing data.
District360 is the right fit if your organization is:
In short, if you need more than just data visualized, and instead need data activated, District360 is the better operational system.
For some districts, the question is not really one or the other. District360 covers the internal operating model: properties, stakeholders, board reporting, and field activity through District360 Streets. Ginkgo can sit alongside it as a public-facing layer for community portals, embedded maps, and direct member updates. If your work splits cleanly between internal operations and public-facing engagement, running both is a fair option to consider.
Share where Ginkgo is falling short for your team and what you need it to do differently. We will show you exactly how District360 handles those gaps, with real examples from districts that made the same move.
Walk through your district with us →Yes. Mapping is part of the platform, with parcels, properties, and assets all viewable on the same district map. The difference is what happens next. A pin on a District360 map is connected to its property record, the businesses inside it, the active service requests around it, and the board-level reporting that picks all of that up automatically.
Migration is part of the standard onboarding. The District360 Managed Services team works with your staff to map existing data, preserve historical records, and configure the new platform around your current workflows. Most districts are operational on District360 within weeks, with the transition managed in phases so your teams are never without a working tool.
Ginkgo does mapping well. What it does not do is connect that map to the rest of your operations. In District360, every parcel on the map is linked to its service request history, the businesses inside it, your stakeholder contacts, and your board reports. The map becomes a working tool, not just a reference layer. That operational depth is where most districts find the biggest difference in day-to-day value.
The records that matter for continuity, including service request history, parcel records, contacts, and team activity, come over as part of the standard onboarding. A small amount of cleanup is usually involved, since some of what was kept inside Ginkgo will fit a richer schema in District360, but the historical context follows you in. The District360 Managed Services team handles most of the migration work directly, so it does not turn into a side project for your staff.
Ginkgo provides a software platform. District360 provides a platform and a team. The U.S.-based Managed Services team stays involved after go-live, handling configuration changes, report builds, and data cleanup as your district evolves. You are not handed a login and left to figure it out. Most districts find that having an expert available on their schedule, rather than through a ticketing queue, changes what they are actually able to do with the platform.
Some districts do, especially when their public-facing engagement work is more developed than their internal operations. District360 covers the internal layer: properties, stakeholders, service requests through District360 Streets, board reporting, and the connections between all of them. Ginkgo can sit alongside it as a community-facing layer: public portals, member self-management, and embedded maps on the district website. The setups that work share data through API or scheduled exports, so the two systems do not drift apart over time.
Tell us how your district runs today, and we will help you think it through. No pressure to switch if District360 isn’t the right answer.
Talk To An Expert