Customer Story

Times Square Alliance runs the world’s most visited neighborhood on one platform instead of phone trees and spreadsheets.

With District360 and District360 Streets powering over 100 field staff, the Times Square Alliance cut unresolved service cases by 90%, replaced manual dispatching with real-time assignment, and gave leadership the data to prove every shift’s impact.

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District360 team with Tiana Wong from Times Square Alliance in Times Square, New York City
The District360 and Times Square Alliance teams, together in the heart of Times Square.
At a glance

Vision

Times Square Alliance partnered with District360 to rebuild its data environment from the ground up. The goal was to unify stakeholder engagement and field operations on one platform. Leadership needed a real-time, data-driven view of the district.

What We Built Together

A rebuilt data architecture and full District360 implementation. District360 Streets, a mobile app for tablets and phones that field teams carry into the district. Board, committee, and membership management. Economic development tracking with reporting dashboards built for leadership and the board.

Impact

Unresolved service cases dropped by 90%. Case assignment shifted from phone-based manual dispatching to automated routing. Board reporting moved from anecdotal summaries to evidence-based dashboards built on real operational data.

The Situation

One hundred field staff. 380,000 daily visitors. A data environment that couldn’t keep up.

Times Square Alliance was founded in 1992 to improve and promote Times Square, cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. Every day, 50 Public Safety Officers and 50 Sanitation Associates fan out across the district around the clock, keeping one of the most densely visited places on Earth clean, safe, and welcoming.

Before District360, the Alliance was already running on a Salesforce deployment, but the implementation was working against them, not for them. The data architecture was cluttered with unused automations and orphaned objects. Relationships between records were broken. Field operations ran through a separate system called GeoPal that had no connection to the Alliance’s main platform. When a business owner needed to report a concern, say, a persistent quality-of-life issue near their storefront, the process looked like this:

  1. The business owner called or emailed BID staff directly
  2. A coordinator manually assigned a sergeant to respond
  3. The sergeant dispatched an officer by radio or phone
  4. Resolution was tracked in a separate system, or not tracked at all

The result: 90% of open service cases went unresolved, buried across disconnected tools with no clear owner, no status visibility, and no audit trail. Board reports were compiled by hand each month from systems that did not match. Leadership knew the work was being done. They just had no way to see it, measure it, or tell the story.

Today, every case, every route, and every interaction is captured in a single platform, and the Alliance has the data to prove its impact.

The level of customer support has been exceptional. District360 understands how a BID actually works, and they build for that reality, not a generic version of it.
Regina Fojas
Senior Vice President & Chief of Staff  ·  Times Square Alliance
How We Built It Together

A complete rebuild, shaped around how Times Square actually operates.

District360 did not patch the existing system. The team started from the ground up: auditing every object, stripping out unused automations, redesigning the data architecture, and re-importing clean data into a structure purpose-built for BID operations. The goal was a single environment where stakeholder engagement, field operations, economic development, and board governance could finally coexist.

The result was a 360-degree view of the district, with properties linked to tenants linked to contacts linked to activities, all flowing into dashboards that leadership could trust. District360 became the system of record for over 22 custom objects covering everything from tax assessments and vacancy tracking to event sponsorships and grant management.

What changed for each function
  • Public Safety moved from radio-based coordination to structured case management in District360 Streets. Officers now log quality-of-life interactions, light outages, and agency referrals through defined categories, with GPS tracking and photo evidence on every case.
  • Sanitation shifted from GeoPal to District360 Streets, a custom mobile app built for Android tablets, giving associates real-time job assignments, offline capability, and automatic sync back to the platform the moment connectivity returns.
  • Economic Development gained a connected view of properties, spaces, tenants, and business status, including openings, closings, and vacancies, with a Storefront Survey Dashboard that turns monthly walks into actionable data.
  • Board & Membership moved from scattered spreadsheets to a structured governance layer: board members, committees, meeting attendance, and campaign tracking, all in one place with group email capabilities built in.
Replacing the phone tree with automated field dispatch

The most visible transformation was in how service cases reach the field. Before District360, a coordinator served as the human switchboard, fielding requests by phone, assigning sergeants manually, and following up to confirm completion. With Streets on every officer’s tablet, cases are created directly in the platform and surface in real time. Sergeants assign cases with one tap. Officers close them with photo evidence. The entire chain, from report to resolution, is logged, timestamped, and visible to supervisors without a single phone call.

At the same time, the story leadership tells the board changed fundamentally. Monthly reporting shifted from anecdotal summaries compiled by hand to evidence-based dashboards built on real coverage data, response patterns, and operational outcomes, aligned directly to the Alliance’s five-year strategic plan.

District360 Streets login screen District360 Streets — add new job form District360 Streets — filter open jobs view District360 Streets — location capture on map

The night before a board meeting shouldn’t be a scramble.

With District360, every case, route, and interaction is recorded as soon as it happens. As a result, generating a report now takes only minutes.

Start a conversation

Fewer open cases. Faster response. A district that can prove its impact.

90%
Reduction in unresolved service cases, from a persistent backlog to near-complete resolution
24/7
Over 100 Public Safety Officers and Sanitation Associates operating on one connected platform, around the clock
22+
Custom objects managing everything from properties and tenants to board governance and revenue tracking
The Impact

Every team, every case, every number: one source of truth.

What started as a data architecture fix triggered a sequence of operational improvements that touched every team. Once the platform was clean, field operations could move onto it. Once field operations were live, supervisors had real-time visibility for the first time. Once that visibility existed, board reporting could be built on actual evidence instead of hand-compiled summaries. Each step unlocked the next.

Workflow Step
Before
After
Change
Case reporting & creation
Phone call to coordinator
Auto-created in platform
Instant
Case assignment to officer
Manual sergeant dispatch
One-tap tablet assignment
Real-time
Case completion & evidence
Untracked or radio confirmation
Photo close-out with GPS
Full audit trail
Board reporting
Manual compilation from mismatched systems
Live dashboards from a single source
Hours saved monthly

Beyond the operational metrics, the partnership reshaped how the Alliance thinks about its own data. Economic development teams can now track business openings and closings district-wide. The board management layer connects members, committees, and meeting attendance in one structured view. Revenue tracking, from event sponsorships and advertising sales to film shoots and grants, feeds directly into financial dashboards that once required manual reconciliation.

Six years into the partnership, the platform keeps evolving alongside the Alliance, adding a new capability or expanding an existing workflow whenever the Alliance is ready for it. The work of keeping Times Square clean, safe, and vibrant has not changed. What has changed is that all of it now lives in one place, and the Alliance has the evidence to show for it.

“As the Alliance promotes local businesses, coordinates numerous major events, advocates on behalf of its constituents, and provides core neighborhood services, it is essential to have district information at hand. District360 gave us that.”

Tiana WongSenior Manager, Data Operations, Times Square Alliance
Common Questions

For most districts, board reporting used to mean pulling numbers from systems that did not match and stitching them into a narrative the night before the meeting. It was time-consuming, error-prone, and difficult to defend under questioning. District360 replaces that with live dashboards that pull directly from operational data, so place leaders can produce a report that reflects what actually happened rather than what someone remembers.

The dashboards are configured around the metrics each organization actually tracks, and they can be aligned to a strategic plan so every figure maps to a goal the board is already watching. For Times Square Alliance, that meant replacing hand-compiled monthly reports with evidence-based dashboards tied directly to the Alliance’s five-year strategic plan, filterable by team, date range, geography, or case type.

Field operations is one layer. Most districts also run economic development, board and committee governance, membership, event and sponsorship management, assessment and revenue tracking, and stakeholder outreach on the same platform. District360 is designed for the full scope of work place management organizations do, not just the clean-and-safe piece of it.

Times Square Alliance is a useful example because the footprint is wide. Alongside public safety and sanitation, the Alliance tracks properties, tenants, vacancy, tax assessments, and business status across the district, with a monthly Storefront Survey turning physical walks into structured data. Revenue tracking covers five distinct streams, from event sponsorships to grants, feeding financial dashboards that used to require manual reconciliation. The common thread is that economic development, governance, and field work all sit in one platform, so nobody is stitching reports together at month-end.

Yes. District360 is built around the idea that every district has its own vocabulary, its own workflow, and its own reporting needs. Forcing a place management organization into a generic template is where most platform deployments fail. The team works as an embedded partner, learning how each function operates before designing for it, rather than handing over a boxed product and leaving place managers to map their work onto it.

Times Square Alliance is a good illustration of why that approach matters. The Alliance runs public safety, sanitation, economic development, board governance, membership, and event management out of a single organization, and each function has its own shape. The architecture is flexible enough to support districts with one field team or five, with a single revenue stream or a dozen. The 75+ districts currently on the platform each run a setup shaped around their own structure.

District360 Streets is District360’s mobile app for field teams. It runs on Android tablets and phones, and it is designed for how ambassador, safety, and sanitation crews actually work, on the move, often offline, with hands full. When a case is created in the platform, it surfaces on the assigned officer’s device automatically. The officer sees the case details, navigates to the location, resolves it, uploads photo evidence, and closes it out inside the app.

GPS tracking captures location data throughout the shift. The app works offline, which matters for teams working underground or in areas with inconsistent connectivity, and cases logged offline sync to the platform the moment the device reconnects. Supervisors see updates in real time on their dashboards without needing to call or radio anyone. For Times Square Alliance, District360 Streets replaced a separate field system that had no connection to the rest of the data environment, and pulled over 100 Public Safety Officers and Sanitation Associates onto a single workflow.